Media & CommunicationsLevel 2 · 10–12 hrs8 sessions · 75–90 minutesTeam 4–6 (5 is ideal; see roles)Project brief, draft
Tell Harbor Point about The Launchpad: write a press kit reporters can use, prepare our spokesperson, and run a press briefing.
Client scenario
Welcome to the Communications Office. You've just joined the communications team at Harbor Point Public Library (fictional). The library is about to open The Launchpad, a free coding-and-design lab for teens, and the city wants everyone to hear about it.
Client: The Library Director (the teacher in role). The Director approves everything that goes public.
The Launchpad opens soon, and local news outlets, families and teens need clear, correct information about it.
Roles
Communications Director
Press Writer
Digital Content Writer
Spokesperson
Fact-Checker / Quality Lead
The twist: The Director sends a Correction Memo (H3): the opening date in the released press release is wrong. The lab opens a week later than the date on the fact sheet, because the furniture delivery was delayed. A reporter has already called to check.
Standards mapped
Mapped means the framework is verified and the teacher confirms the evidence. It isn't a claim that a project meets a standard.
NACE (Dec 2025)
ED Employability Skills Framework
CA Standards for Career Ready Practice
CCSS ELA
Not tagged in this brief: NGSS SEP, CCSS Math, ISTE Students.
Safety, devices and privacy
School devices only. No phones, and no personal accounts. Documents are typed in an offline tool or a school-managed account, or handwritten.
Social posts are drafts on paper or in a document only. They are never posted, never typed into a real social media site, and never tag real accounts.
No cameras. The mock press briefing is live in the classroom and is not filmed or recorded.
All people, places and reporters are fictional. Students never contact real libraries, reporters or news outlets. Nothing leaves the classroom.
No student names, photos or personal information in any document. The spokesperson speaks as "a library spokesperson", and documents are signed "Team [#]".
Low-cost, school-realistic materials only. Follow the school's usual classroom rules.
Creative Dad On the Job is in-class client project work. It is not a paid, off-campus On-the-Job Training (OJT) placement.
Budget levels
Totals and Amazon links come from the materials sheet.
Materials links go to Amazon. Prices are estimates and may change. As an Amazon Associate, Creative Dad Company earns from qualifying purchases.
Quick Start
Digital downloads only. $0 to buy. Printing is noted separately.
$0 to buy. Printing $3–$6, noted separately.
Print-only version workable
Student time: one class period, one day.
Teacher prep / build-ahead: separate from student time.
Scale it
The default plan is one class period on a single day.
Scale back: Fit it into a shorter period, use fewer effects, or run a demo instead of a build.
Scale up: Add one extra effect, or spread the share-out across another day.
Ambiance video
Ambiance video coming soon from Creative Dad Studio
School devices for typingBorrow or school has1 per writer (optional)$0
Classroom timer or wall clockBorrow or school has1$0
Full Experience
Up to $25 per class (class of about 30, 6 groups).
About $3–$6 per class (class of about 30, 6 groups). Fits under $25 per class.
Student time: one day.
Teacher prep / build-ahead: separate from student time.
Scale it
The default plan is one school day.
Scale back: Fit the build into one period with fewer effects.
Scale up: Spread the work across days, or add more effects.
Total Transformation
The bigger kit, priced per class (class of about 30, 6 groups).
About $13–$24 per class (class of about 30, 6 groups).
Student time: one day (one session, one-day event).
Teacher prep / build-ahead: separate from student time.
Scale it
The default plan is one session, a one-day event.
Scale back: Shorten the event, or run a demo for a smaller audience.
Scale up: Spread the build and the event across days, or invite a bigger audience.
Two-pocket folders (one press kit per team)Optional1 pack (about 10)$5–9Amazon
Card stock for reporter cards and name tentsOptional1 pack (about 50 sheets)$5–9Amazon
The rest of the brief is part of a subscription
Sessions, role duties, deliverables, materials, free tools, and the teacher setup use the same Creative Dad account as the project library. There is no separate student login.